Auction-based keyword advertising, or paid search marketing, is a type of advertising that operates in a similar manner to a traditional auction, with users bidding for a top position, but also contains a technical component that makes the process more than a factor of investment. Users make a maximum bid for a specific keyword or keyword phrase and the winner is the one who has the best balance between their willingness to pay for the top position and supplying content that is deemed relevant by a quality score algorithm. This balance between investment and relevancy makes this type of advertising
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.