One of the most important, yet commonly overlooked portions of the Google Tag Manager (GTM) creation process is debugging. It is the final step before your hard work tracking data points pays off and the last thing that anyone wants to invest time in. Commonly referred to as quality assurance or QA’ing, this step in the tagging process requires repetitive mundane tasks to ensure that every possible user experience scenario is tested for and data consistency is validated. Hate it or not, the quality of your effort in this step will make or break your reporting and data quality.
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.