E-Commerce referral attribution on Google Analytics has had a long history history of misappropriated transactions. While there are many guides out there that depend on a utm parameter to fix the problem, there is unfortunately no guide that can resolve this issue in a manner that can be applied to various use cases. Like many before me, I found many issues with the utm parameter approach and since the public release of Universal Analytics, I figured out quickly that this solution does not work anymore. After hours of research and a call to a Google representative, I discovered a simple
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.