Starting a new AdWords account can be a very daunting task. Foreign concepts and metrics like keyword match types and quality score are not very intuitive to users who are new to digital marketing, making it is very easy to make mistakes and waste money in a short period of time. In a quest to help prevent costly mistakes right from the gate, I have thrown together five important tips for new users to watch for as they navigate through their account creation. 1. Structure is Key AdWords, like any bid-based advertising platform requires a lot of maintenance to limit
Auction-based keyword advertising, or paid search marketing, is a type of advertising that operates in a similar manner to a traditional auction, with users bidding for a top position, but also contains a technical component that makes the process more than a factor of investment. Users make a maximum bid for a specific keyword or keyword phrase and the winner is the one who has the best balance between their willingness to pay for the top position and supplying content that is deemed relevant by a quality score algorithm. This balance between investment and relevancy makes this type of advertising
Developing content with the purpose of growing an organic audience is something that is a lot more complex than simply publishing 1,000 words on a specific subject matter. There are no guarantees that you will be awarded a first page or top five ranking with an approach like this and the amount of time that is wasted on writing about something that has a potentially short shelf life is an unfavorable outcome for anyone. In order to avoid this type of scenario, in-depth SEO research should be conducted before any words are written. From my personal experience I have
Google Shopping is quickly becoming the go-to search engine for product searches and comparison-shopping. It is a powerful tool that not only creates an additional e-commerce platform for e-commerce websites, but also allows brick and mortar stores the ability to create an online presence for their products. (Google Trends: Jan. 2011 - April 2014) As you can see from this graph, the interest in the search engine has increased at an impressive rate and has encouraged businesses, both small and large, to publish and advertise their products on Google Shopping. As a result, this has made the search engine a
This is an extremely broad question that has been asked by our newest clients on numerous occasions. It is easy to provide multiple factors that could be causing this situation to occur, but when talking to a client, its tough to provide them with a multiple factor answer instead of a clear-cut solution to the problem. This issue could be caused by various factors such as not bidding enough on relevant keywords or not running enough relevant keywords to be matched up with the search query, but in my experience I have found that this issue always has to do
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.