Google Shopping is quickly becoming the go-to search engine for product searches and comparison-shopping. It is a powerful tool that not only creates an additional e-commerce platform for e-commerce websites, but also allows brick and mortar stores the ability to create an online presence for their products. (Google Trends: Jan. 2011 - April 2014) As you can see from this graph, the interest in the search engine has increased at an impressive rate and has encouraged businesses, both small and large, to publish and advertise their products on Google Shopping. As a result, this has made the search engine a
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.