Google Webmasters (formerly Webmaster Tools) is the only one tool available that can provide you with detailed information about your organic Google search query traffic. It is often overlooked by many due to its small brand presence and limited reporting functionality, but what many are missing out on by not using the platform are its actionable insights that can help develop stronger organic strategies and better understand consumer search trends. In an area of marketing that is shrouded in such mystery like organic traffic, data like this is hard to come by and extremely valuable in building a digital presence
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.