What to Consider When Conducting Paid Search Marketing Analysis

Auction-based keyword advertising, or paid search marketing, is a type of advertising that operates in a similar manner to a traditional auction, with users bidding for a top position, but also contains a technical component that makes the process more than a factor of investment. Users make a maximum bid for a specific keyword or keyword phrase and the winner is the one who has the best balance between their willingness to pay for the top position and supplying content that is deemed relevant by a quality score algorithm. This balance between investment and relevancy makes this type of advertising

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Connor Phillips

Senior Marketing Analyst

ShopKeep

Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.