Google Tag Manager Event Listeners: How to Debug (Part Two)

In the first installment of this two part series, we created our first Google Tag Manager event listener to track all outbound link clicks. In part two, we are going to test this setup and make sure that our trigger logic fires tags with the correct outbound link information. Preview and Debug mode To kick off this process, enter Preview and Debug mode. Preview and Debug mode is Google Tag Manager's default testing console that tracks all on-page events and the tags, triggers and variables that are being triggered with each event. Brief interruption: For information on this tool, as

Read More

Google Tag Manager Debugging Tools

One of the most important, yet commonly overlooked portions of the Google Tag Manager (GTM) creation process is debugging. It is the final step before your hard work tracking data points pays off and the last thing that anyone wants to invest time in. Commonly referred to as quality assurance or QA’ing, this step in the tagging process requires repetitive mundane tasks to ensure that every possible user experience scenario is tested for and data consistency is validated. Hate it or not, the quality of your effort in this step will make or break your reporting and data quality.

Read More

Connor Phillips

Senior Marketing Analyst

ShopKeep

Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.