Start Storing your Google Webmasters Search Traffic Data!

Google Webmasters (formerly Webmaster Tools) is the only one tool available that can provide you with detailed information about your organic Google search query traffic. It is often overlooked by many due to its small brand presence and limited reporting functionality, but what many are missing out on by not using the platform are its actionable insights that can help develop stronger organic strategies and better understand consumer search trends. In an area of marketing that is shrouded in such mystery like organic traffic, data like this is hard to come by and extremely valuable in building a digital presence

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Why You Shouldn't Use Medium for Your Company's Blog

Medium has long been considered a leader in community-driven content management systems (CMS). Bloggers and publishers first flocked to the platform for its community-focus and minimal-design approach and now businesses have followed suit with the hope that they can leverage the blogger community to grow their brand exposure. Unfortunately, using this platform to fulfill your blogging needs has certain drawbacks in the form of SEO and terms of service that don't make the platform as appealing as businesses would think. One of the biggest drawbacks of using Medium for business purposes is its lack of support for link building SEO

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5-Step Organic Growth Framework

When it comes to growing organic traffic, many people tend to run before they can walk. They read growth stories about silver bullets that returned 10x growth overnight and try mimic those success stories. What those stories don't tell you is that there was a lot of trial and error before they had any success. It is a long and arduous journey that starts with on-page SEO and then working through a content development loop multiple times before any gains in organic traffic occur. In following guide, I will discuss a five part framework that will provide you with a

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3-Step Content Development Framework for SEO

Developing content with the purpose of growing an organic audience is something that is a lot more complex than simply publishing 1,000 words on a specific subject matter. There are no guarantees that you will be awarded a first page or top five ranking with an approach like this and the amount of time that is wasted on writing about something that has a potentially short shelf life is an unfavorable outcome for anyone. In order to avoid this type of scenario, in-depth SEO research should be conducted before any words are written. From my personal experience I have

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Data Analysis for Copywriters

Data Analysis for Copywriters from Connor Phillips Slide 3 Why Does Data Matter? Importance Content Data to Observe Acquisition Data Pageview Data Dimensions/Metrics of Interest SEO (Search Engine Optimization) Data to Observe Keyword Rankings Backlink Data Dimensions/Metrics of Interest SEM (Search Engine Marketing) Data to Observe Acquisition Data Quality Score Ranking Dimensions/Metrics of Interest Key Takeaways Slide 4 Why Does Data Matter? Importance Improves Decision Making Accuracy The power of data analysis is that it improves the probability of making successful decisions by examining historical evidence. This evidence comes in the form of quantitative and qualitative data.

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Connor Phillips

Senior Marketing Analyst

ShopKeep

Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.