Understanding how the user metric is measured in Google Analytics (GA) is a more complex process than its straightforward definition. In layman’s terms, a user, is a person who has visited a website within a reported time frame. Where this understanding gets more complex is when reporting criteria is layered into that count in GA and forces the metric to be processed in the form of a pre-aggregated table or recalculated based on the dimensions being used. It is not as simple as a static counting metric like sessions, which is why so many people get confused as to
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.