Over the span of just a few years the digital marketing landscape has evolved into a data-crazed world filled with programmatic marketing products that are aimed at mining data and making bid adjustments based on real time cost-benefit analysis. With the advent of this type of software, businesses have flocked to purchase these solutions in order to reap the exponential lifts that the platforms promise. In some instances these decisions turn out to be a slam dunk, while in other instances the results have zero impact on marketing performance and the marketing teams are forced to develop an in-house solution.
Connor Phillips is a Senior Marketing Analyst located in New York City. He enjoys digging into data and making data-driven marketing decisions. In his spare time he bartends, works on coding and loves to run.